Google’s failure at social networking front in the form of Buzz,Wave and Orkut is still fresh in people’s mind. But if internet pundits are to be believed, Google+ is about to change that mindset. Google Plus is a real breakthrough in the sense that it uses and accumulates the best of Facebook and exposes the worst of its practices. So, in way the interface and everything is very similar to Facebook, yet the privacy policies and features like Video chat are quite an improvement over Facebook.
Google have come out in the open criticizing the privacy policy of the Facebook. Google vice president of engineering, Vic Gundotra even labels Facebook as sloppy, scary and insensitive toward people’s need for more control over their privacy settings. He further adds that every activity on Facebook is like a public performance. His comments are a clever marketing ploy, especially when Gundotra claims Google+is offering everything that Facebook is not.
In recent times the objective of social networking has been to imitate real life as closely as it can. This theory has become the benchmark for all major innovations in this arena. Google+ offers a feature called ‘Circle’ that is based on a similar approach. It plays on the fact that people have different group of friends with whom they interact in different ways. This interaction is often mish mashed in the way Facebook handle things. With ‘Circles’, users will be allowed to add friends into different groups, independent of each other. This will allow sharing of data in separate and unique ways.
Google+ is the first social networking site to offer video chat. Google+ feature ‘Hangout’ allows you to have multiple video chats, similar to call conferencing with the click of a single button. This feature have created a lot of buzz in the social networking circles, so much so that Facebook is now working on its own video chat feature.
Google’s mobile operating system Android is already a market leader. Google is planning to launch Google+ on Android built phones. The mobile version will not only benefit from the fast browsing service offered by Android, but would also have the added feature called ‘Hurdle’. Hurdle will allow the users to send messages to different groups of friends in one go. The ‘Speak’ button is another excellent feature that rather looks like a rip off of the Facebook ‘Like’ button. With ‘Spark’ you can easily put up anything that interests you on your profile.
It is a pertinent question to ask that is it all a gimmick by Google to put down Facebook? Or are they really trying to innovate in the field of social networking? Google have two advantages that Facebook doesn’t, one is the overwhelming success of Android, which will help them capture the mobile market. The other is the reign of ‘YouTube’ as the most famous video based social channel.
GoogleGoogle have come out in the open criticizing the privacy policy of the Facebook. Google vice president of engineering, Vic Gundotra even labels Facebook as sloppy, scary and insensitive toward people’s need for more control over their privacy settings. He further adds that every activity on Facebook is like a public performance. His comments are a clever marketing ploy, especially when Gundotra claims Google+is offering everything that Facebook is not.
In recent times the objective of social networking has been to imitate real life as closely as it can. This theory has become the benchmark for all major innovations in this arena. Google+ offers a feature called ‘Circle’ that is based on a similar approach. It plays on the fact that people have different group of friends with whom they interact in different ways. This interaction is often mish mashed in the way Facebook handle things. With ‘Circles’, users will be allowed to add friends into different groups, independent of each other. This will allow sharing of data in separate and unique ways.
Google+ is the first social networking site to offer video chat. Google+ feature ‘Hangout’ allows you to have multiple video chats, similar to call conferencing with the click of a single button. This feature have created a lot of buzz in the social networking circles, so much so that Facebook is now working on its own video chat feature.
Google’s mobile operating system Android is already a market leader. Google is planning to launch Google+ on Android built phones. The mobile version will not only benefit from the fast browsing service offered by Android, but would also have the added feature called ‘Hurdle’. Hurdle will allow the users to send messages to different groups of friends in one go. The ‘Speak’ button is another excellent feature that rather looks like a rip off of the Facebook ‘Like’ button. With ‘Spark’ you can easily put up anything that interests you on your profile.
It is a pertinent question to ask that is it all a gimmick by Google to put down Facebook? Or are they really trying to innovate in the field of social networking? Google have two advantages that Facebook doesn’t, one is the overwhelming success of Android, which will help them capture the mobile market. The other is the reign of ‘YouTube’ as the most famous video based social channel.
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