Here comes the third/final part and the ultimate creative showdown of “Cannes Lions 2010″ series ( Refer here for the previous parts: 1 | 2 ) which is going to feature the most prestigious “Golden Lions” and newly introduced “Grand Prix” award winning – creatively done, inspiring, awesome, mind-Blowing, touching, awareness creating, thought provoking, funny Ad Films – for your inspiration.
Image Credit: Erik Brattlöf
1. Last Call (Gold | NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND | 13TH STREET HORROR CHANNEL | JUNG von MATT Hamburg, GERMANY)
To attract more audience for the 13TH STREET (Action & Suspense) channel in Germany, Hamburg based JUNG von MATT ad agency decided to create a new experience with a modern state-of-the-art take on the horror genre. In a movie theater, people would text their phone numbers to a database. A random audience member would have their phone contacted, and their responses to the conversation guided the action on the big screen (they were the only ones who could hear the conversation). Different audience members would give differentanswers in different situations, so there were many different ways the film could play out.
Here is the the case study video clip with voice-over and subtitles in English.
Ain’t it Awesome? More information about the 13th Street Last Call interactive trailer can be found here.
2. Selinah (Gold | THE TOPSY FOUNDATION | AIDS FOUNDATION FUNDRAISING | OGILVY JOHANNESBURG, SOUTH AFRICA)
We’re all familiar with the spectre of the person who gets AIDS and wastes away before our eyes. But what most people don’t realize is that the recovery of an AIDS sufferer onAntiretrovirals (ARV’s) is every bit as dramatic. In just 90 days, a person can regain all the health they’ve lost. It’s called “The Lazarus effect.” Working together with Topsy foundation, Johannesburg based Ogilvy ad agency located Selinah when she was in the very advanced stages of AIDS. They started her on treatment and filmed her every day for 90 days. The transformation is absolutely real. There were no special techniques and tricks in post production. Selinah was brought back to life purely by ARV’s and her will to live. Very moving ad and no doubt it get qualified for Gold Lion.
3. Monkey (Gold | WWF | ENVIRONMENTAL AWARENESS | LEO BURNETT SYDNEY, AUSTRALIA)
Sydney based Leo Burnett ad agency’s objective was to create a new brand campaign for theWorld Wildlife Fund (WWF) that did not focus on one specific environmental issue, but the future of our planet as a whole. With people growing increasingly jaded by environmental messages, Leo Burnett wanted to re-connect with people on an emotional level, and change the way people think about the environment. Campaign slogan: It’s not a planet, It’s our home. Their solution came in the unique story of an original ‘Space Monkey (rather ape!)’ from the US space exploration program, who returns to Earth after 65 years lost in space and this ad features Ben Lee’s track, “Song for the Divine Mother of the Universe.”
Watch it on YouTube (Creative credits can be seen there – As YouTube Embedding disabled by request, I’ve to put Vimeo Clip)
4. Karen (Gold | VONAGE | TELEPHONE SERVICE | TBWA\CHIAT\DAY New York, USA)
1 of 3 gold lion award winning campaigns. Two friends (Dave and Bill) live in very different parts of the world but they still stay in touch on the phone. And with Vonage (Telephone service) high quality sound they feel as close as ever. So close that it seems like they are right on top of each other.
5. Closet (Gold | CANAL+ | TELEVISION CHANNEL | BETC EURO RSCG Paris, FRANCE)
Canal+ launched its new ‘Original Creativity’ campaign in September 2009. The objective highlight to Canal+’s showcase of original programming, consisting of series, documentaries and fictions, created exclusively by and for Canal+, scripted by prestigious writers such asOlivier Marchal and Jean- Hugues Anglade. To launch this new campaign, Paris based BETC EURO RSCG produced (That’s how I ended up in) THE CLOSET. The film unites quality, humor, originality and a touch of impertinence inherent to the brand’s communications: ‘Never underestimate the power of a great story’. Really hilarious, yet done with maximum creativity.
6. Crying (Gold | CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES | NEW CINEMA FILM FESTIVAL | CONILL SAATCHI & SAATCHI Torrance, USA)
Football is the most important sport in Argentina. The national team has not been performing well lately (in 2010 World cup, although unbeatable in the first round, crushed by Germany in the quarter finals) but the Argentine movies had great success at festivals including the Oscars. This ad’s punching slogan: Bad year for our football. A good year for our movies – Sums it all up!
7. Inheritance (Gold | CAR ONE | CAR DEALERSHIP | LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA)
A man is about to get into his car before his mother calls his mobile phone. They discuss his millionaire uncles’ state of health, deciding whether they will receive any inheritance. As they weigh up their chances of being rich the motor car transforms into different cars from modern and luxury to cheap and old. Funny campaign done for ‘Car One’ dealer.
8. Hardchorus (Gold | PUMA | LOVE = FOOTBALL CAMPAIGN | DROGA5 New York, USA)
1 of 2 gold lion award winning campaigns. We open on a small group of hardcore soccer fans, also known as hooligans, standing in a classic British pub. Suddenly, one of them starts singing the first words of “Truly, Madly, Deeply” by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a soccer game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a slogan appears: “It’s match day. It’s Valentine’s Day. Let your better half know how you feel”. Followed by Puma’s “Love = football” next to the Puma logo.
No comments:
Post a Comment